October 29, 2026
Google Business Profile Description: A 750-Character Checklist
Guidance checked on 29 October 2026.
Your Google Business Profile description appears in the “From the business” section. It should help a customer understand what the business does, not act as a keyword list, a sales banner or a substitute for accurate profile fields.
Google allows up to 750 characters and reviews profile edits before they appear. [1] This checklist turns that limited space into a factual, useful introduction without promising rankings or approval.
Start with facts customers can verify
Collect the facts before drafting: the main products or services, the people or area served, how long the business has operated, and one or two genuine points of difference. Check each point against the official website, storefront, current operations and other profile fields.
Keep the description consistent with the primary category and real services. If those fields need review first, use our Business Profile categories checklist. For a service-area business, confirm that any location wording also matches the address and service-area setup.
Use the 750-character limit for useful detail
A practical order is: what the business is, who it helps, the core offer, and a short factual detail about experience, method or history. Write in plain sentences. A customer should understand the business after one read.
Count characters before saving and leave room for a future factual correction. Do not repeat the city, category or service unnaturally. The description is one customer-facing field; it is not a guarantee of visibility or local ranking.
Keep links, prices and promotions out
Google says descriptions must not contain links, should not focus on special promotions, prices or sales, and should avoid low-quality or irrelevant content. [2] Do not insert HTML, tracking URLs, discount codes, phone numbers disguised as calls to action, or claims that cannot be supported.
Place temporary announcements in the appropriate profile feature instead. Our Update, Offer or Event guide explains how to choose a Business Profile post type without turning the permanent description into an advertisement.
Review AI suggestions as drafts
Google may offer an AI-powered description in supported regions and languages. Google tells owners to review the suggestion for accuracy and edit it when needed. [3] Treat any generated copy as a draft, not as evidence about the business.
Remove invented history, unsupported superlatives, services the location does not provide and wording that could mislead customers. A person who knows the current operation should approve the final text.
Save once, then check the edit
Open the Business Profile, choose Edit profile, edit the description and save. Google says edits usually take up to 10 minutes to review, but in some cases can take up to 30 days. [4] The status may be accepted, not approved or pending.
Keep a dated copy of the previous and submitted descriptions. After the edit is accepted, check the public profile in Search and Maps while signed out. Confirm the full meaning, punctuation and business facts, rather than assuming that a saved edit is already live.
Run a final description checklist
- The text is within 750 characters.
- Every service, location and history claim is current and verifiable.
- The wording matches the business name, category and customer experience.
- There are no URLs, HTML, prices, sales offers or temporary promotions.
- There is no keyword repetition, invented claim or ranking promise.
- The owner has recorded the edit date and checked the public result.
Review the description again whenever the business changes its core services, location model or public identity. Small factual updates are safer than leaving customers with an outdated introduction.